As the large used car brand K-Car became popular with actors Ha Jung-woo and Jung Woo-sung as representative models one after another, KB Capital's KB Chachacha took Lee Byung-hun and Deutsche Autoworld took Won Bin as models.
The first place to write the big model is Keika. Keika, the largest Used car company in Korea, selected actor Ha Jung-woo as its representative model in 2018 and used Jung Woo-sung as a new representative model this year.
In the recent advertising campaign, 'Used car is not good as there are more sales, centering on the brand slogan 'Kaka is a candid card'. 'Used car is good,' he said, emphasizing the importance of quality rather than quantity.
We checked the used car transaction online platform that emphasizes only the quantity and emphasized the advantages of reliable and safe sale by introducing KAKA's direct management system. The K-Car direct management system is considered to be a differentiated strength of K-Car, which directly purchases and diagnoses used car and takes responsibility after sales. Unlike online platforms that act as brokers through direct management systems, the fact that there can not be false sales also contributed to building consumer confidence.
KB Chacha, run by online brokerage platform KB Capital, has selected top actor Lee Byung-hun this year and is carrying out aggressive advertising activities. In the new TV CF, he said, 'Come to the top' and emphasized that he has the most used car sales.
Deutsche Autoworld is the new place to compete in the top model competition in the used car industry. Deutsche Motors, the official dealer of BMW Korea, is promoting actor Won Bin by opening the Deutsche Auto World, a complex of automobiles.
"The Used car market is twice as big as the new car market, but because of its strong lemon market image, it is a strategy to increase brand reliability by using big models that are influential to the public." "Kaka is raising awareness with Jung Woo-sung, "He said.
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