Iowa City clothing store Vice buys, sells, trades sneakers and… - The Gazette: Eastern Iowa Breaking News and Headlines |
- Iowa City clothing store Vice buys, sells, trades sneakers and… - The Gazette: Eastern Iowa Breaking News and Headlines
- Tigers Eye Vintage provides Penn State students opportunities to find unique clothing - The Daily Collegian Online
- GTPulse: slip.vintage Opens In Downtown Traverse City - 9 & 10 News - 9&10 News
| Posted: 22 Jan 2021 12:00 AM PST Anthony Casella, Peter Krogull and Demetrius Perry have a shared interest for cool kicks and vintage clothing items. A couple years ago, they decided to transform their interest into a career, opening Iowa City's first and only buy/sell/trade store and sneaker boutique. 'We all decided to come together to open Vice because it was something that we felt Iowa City needed," Casella said. 'Demetrius put on Iowa City's first sneaker expo (Kick-It) back in 2017. Peter and I were both vendors at that event. It went very well and the turnout was better than any of us had expected. 'That event and a few other pop-ups we did gave us proof of concept. We saw how excited people were at these events and we knew that a permanent store would do well." The store - officially opened in February 2018 - offers three main categories: sneakers, streetwear and vintage items for men. Streetwear includes brands such as Supreme, Bape and Artist Merch. 'We specialize in more exclusive hard-to-get shoes," Casella said. 'Lots of these types of shoes sell out on release date and we curate a selection of shoes that you can't just walk into a mall and buy at traditional big-box retailers." 'Vintage clothing is our personal favorite thing that we offer," Casella added, noting that they offer vintage T-shirts, mostly from the 1980s to early 2000s, as well as old denim, jackets and sweaters among other items. Vice also is unique in the market because they operate on a buy/sell/trade model. 'Our customers can bring in their new or used sneakers, streetwear and vintage items and get store credit or cash for their items," Casella said. 'It allows people to get rid of older items that they don't wear anymore or have grown out of and turn it into something new." Casella said this also means they always have new items coming in. 'We put out new items onto our shelves daily … ," Casella said. 'We always have something new every time you come to the store. And you never know what we are going to have." Their model saves their customers from online scams and fake products, which Casella said are prevalent online. 'When buying these types of items you really want to be able to check them out in person. With Vice you are able to come see, touch and try on the item in real life. We save a lot of the headaches that come with online shopping." Even though running the store requires 24/7 attention, Casella said, they enjoy being their own bosses, having all worked in more traditional retail settings in the past. And the three partners have worked well from the beginning. 'Demetrius takes care of the majority of the shoe cleaning as we get shoes in every day and most need to be cleaned ... ," Casella said. 'Peter runs our eBay and does most of the laundry for us. If something comes in stained he can get it out." Casella runs the store's Instagram page, making posts, putting new items up for sale on our story and answering DMs. 'We are all interchangeable and can do any of these things, but we all have strong suits and are a pretty well-oiled machine." The pandemic has brought challenges to Vice, especially as they had just celebrated their two-year business anniversary. 'It's been a real roller coaster," Casella said. 'I think what we learned is that you have to adapt to survive." He said that when they first shut down in March they would go to the store every day and post items for sale on Instagram, offering free shipping, curbside pickup and local delivery. Once they opened the store back up we put a few new rules in place - shorter hours, mask requirements and limited capacity to ensure a safe environment. They even hosted a Black Friday sale online. 'We had over 320 viewers for most of our Black Friday Instagram live and it was a great success," Casella said. Know a business a Corridor business that just might make for an informative 'My Biz" feature? Let us know. Email michaelchevy.castranova@thegazette.com At a glance' Partners: Anthony Casella, Peter Krogull and Demetrius Perry ' Business: Vice ' Address: 114 E Prentiss St., Iowa City ' Website: facebook.com/viceiowacity and @viceiowacity on Instagram Co-owner Demetrius Perry writes out tags for shoes recently sold to Vice Iowa City in Iowa City on Sunday, Jan. 17, 2021. (Andy Abeyta/The Gazette) A display case of collector shoes is seen at Vice Iowa City in Iowa City on Sunday, Jan. 17, 2021. (Andy Abeyta/The Gazette) Co-owner Anthony Casella stocks a rack of clothing at Vice Iowa City in Iowa City on Sunday, Jan. 17, 2021. (Andy Abeyta/The Gazette) Retro T-shirts and hats are seen for sale at Vice Iowa City in Iowa City on Sunday, Jan. 17, 2021. (Andy Abeyta/The Gazette) Co-owners Demetrius Perry (left) and Anthony Casella intake new merchandise at Vice Iowa City in Iowa City on Sunday, Jan. 17, 2021. (Andy Abeyta/The Gazette) Co-owner Anthony Casella holds a Nike Ben & Jerry's Chunky Dunky shoe, a collector shoe from a collaboration between the two brands, at Vice Iowa City in Iowa City on Sunday, Jan. 17, 2021. (Andy Abeyta/The Gazette) A display of collector toys are seen at Vice Iowa City in Iowa City on Sunday, Jan. 17, 2021. (Andy Abeyta/The Gazette) A selection of retro hats are seen for sale at Vice Iowa City in Iowa City on Sunday, Jan. 17, 2021. (Andy Abeyta/The Gazette)  |
| Posted: 08 Apr 2021 12:00 AM PDT In a small corner filled with bright colors in Webster's Bookstore and Cafe lies Tigers Eye Vintage Clothing Store. The vintage shop was created by owner Jenn Dashem, a 1988 Penn State alumna who graduated with a degree in integrative arts and who is a lover of unique clothing. It was a mutual agreement between Dashem and the owner of Webster's that Tigers Eye would be housed in the store. "It just seemed like it would be the perfect complement to the books and the records and the cafe — and the whole vibe of Webster's," Dashem said. Dashem said she "lives for" out of the ordinary clothing items — pieces that don't fit a typical "cookie cutter" look. Although Tigers Eye is a part of Webster's, it is essentially a one-woman show, according to Dashem. Dashem runs the vintage store and travels each week to find items to add to the collection. MORE LIFESTYLE COVERAGE   Passionate about food and fostering community, Brian Douglas created the @psufoodscene Insta… "It's a lot of work — I have a system worked out where a couple days a week I will go out and source things," Dashem said. "I'll drive out to Pittsburgh, Philly or Baltimore — [those cities have] more estate sales or house clearing… And then I'm here the rest of the time." Dashem said each of her items are well-curated and specifically selected. "A lot of times, I have people in mind [when picking out items]," Dashem said. "It's kinda like a personal shopping experience." Casey Wawrzyniak came across Tigers Eye in fall 2019 when she went to meet up with a friend for coffee at Webster's. It was love at first sight — Wawrzyniak said she started going every other week. Wawrzyniak said the vintage store never disappoints, and she said there is always something crazy to buy. MORE LIFESTYLE COVERAGE   Warm days are here to stay in State College, and the fresh air means a freshening up of play… "[Tigers Eye has] the best selection of vintage denim ever. It is so well-priced, too," Wawrzyniak (senior-information sciences and technology) said. "I rarely leave there without buying rings or jewelry too." Emma Simpson said she especially enjoys finding leather pieces and the jewelry Dashem picks out. "I like how it is pretty small, and every time you go there, you can find pretty edgy or vintage items," Simpson (sophomore-media studies) said. Many customers have a favorite piece they've purchased. For Wawrzyniak, it is a pair of jeans from the '80s. "They are like a zebra-type pattern — they are really funky," Wawrzyniak said. "I also have this purple coat from there that's kinda sick." Maia Kaczynski found the store this school year and has "spent so many hours [there] since." "[My favorite is] this really cool flannel I got last semester," Kaczynski (freshman-biology) said. "I like the fact that it's almost a maze and you can just get lost when looking at stuff." Having customers find their favorite pieces is why Dashem loves what she does so much, and she said it inspires her. "That's what I live for," she said. Dashem said in the future, she hopes to expand online and sell more pieces through social media or Etsy. "I just love how electric [Tigers Eye] is," Wawrzyniak said. "You never know what you're going to find or what Jenn picked out or how colorful it is."  |
| GTPulse: slip.vintage Opens In Downtown Traverse City - 9 & 10 News - 9&10 News Posted: 07 Apr 2021 06:03 AM PDT Fashion is cyclical. The clothing that is trendy to the trendiest now, probably already has a history of being popular in another time. Sitting in her freshly opened vintage shop surrounded by clothing dating back as early as 1910, who knows about cyclical fashion more than Katie Asher? "The problem with people who wear vintage is as you grow older… fashion is cyclical. It just keeps rotating, it keeps repeating itself. So eventually you're going to hit a point in your life, where it makes you feel old," she laughed. I'm a big fan of secondhand stuff. They're cheaper in price, friendlier to the Earth than fast fashion, and you'll find a wider variety of interesting styles. The fun thing about thrifting is that it really brings out your own style, as opposed to letting what's current at chain fashion stores influence it. Katie is an expert thrifter and curator of vintage clothing. I wrote an earlier newsletter on how she built her thriving vintage business, slip.vintage, on Instagram. While we talked the first time she discussed her love for all things vintage and how the shop stemmed from not being able to pass up on a good find, whether it was in her size or not. At the end of that conversation, I asked her what's next and she told me how she hoped to get into a shop of her own. Less than a year later she's accomplished exactly that. Art-filled walls, woven throw rugs, a dining room table, and well-proportioned clothing racks make the downtown Traverse City shop feel like shopping at a friend's voguish apartment. A big reason she wanted a storefront to call home for slip.vintage is space. "I had to get all of these clothes out of my house. Every day there would be two blue Ikea bags full. Pete would get home and there would be clothes draped all over our couch and in our bedroom. It was too much, and it was hard to stay organized without the separate space." She'll continue to sell clothes off of the slip.vintage Instagram, but now local customers will have a place to come pick their purchased items up if they don't want to wait on shipping. It also gives her space to do private shopping appointments and get more exposure to downtown shoppers. Slip.vintage is located inside the Front Row Centre building on East Front Street. The building is home to quite a few nice shops and Katie's excited to help bring more foot traffic into the business center. You can expect to find any genre of vintage clothing you desire. Jeans, dresses, tops, tee shirts, skirts, pants, and more span over the decades. Now that she has space, Katie plans on bringing vintage homewares in for sale. She also plans on having events. "I'm going to start in May and come up with a schedule for every month. I want to do intro to mending, learning how to date your clothes, I'd like to do some figure drawing classes. We have a projector screen and I thought of screening old, classic fashion films like Breakfast at Tiffany's. Even doing a class about learning how to wear vintage so you don't look like a costume would be cool." She describes her own style as a 1950s dad on vacation mixed with the '70s. She's all for old trends becoming new again, with the exception of low-rise jeans. "I'm not going back, I refuse. I don't care what happens to the bottom of pants, straight, skinny, flared, whatever. But I'm not wearing anything lower than an 11' rise." Check her out at @slip.vintage on Instagram, or in person at 121 E. Front Street, Suite #108 Thursdays through Saturdays from 11-5, and Sundays from 11-2 with options to book private appointments on Tuesday and Wednesday. Don't miss stories like these, join the newsletter community.
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